at Basel World 2009
"TAG Heuer is unveiling its most advanced timepiece to date: the Monaco Twenty Four Concept Chronograph, a cutting-edge creation inspired by the supercharged race cars of the 24 of Le Mans.
The luxury watch carries an oversize '24'at 12 o'clock and the emblematic blue and orange livery of Gulf Oil - the same colours TAG Heuer Ambassador Steve McQueen wore in his 1970 film classic, Le Mans.
Based on the iconic exterior of Steve McQueen's square-shaped Monaco, the concept watch's unique tubular design and extreme shock-protected components are directly inspired by GT race car technology. An innovative wonder with a unique two-part, see-through dial in an oversized, very contemporary case (40.5mm), the Monaco Twenty Four Concept Chronograph is powered by the superlative TAG Heuer Calibre 36 Movement (beating at the stunning speed of 36,000 beats/hour relentlessly as the engine of a Le Mans prototype running at 350 km/h),visible from the front and through its sapphire crystal caseback. Seriously sleek and high-tech, this daring creation of TAG Heuer's newly expanded R&D department is a triumph of lightness and transparenty, yet it looks like it could go 400 kilometres an hour down the endurance race's fabled Mulsanne Straight."